LOUISVILLE, Colo., July 11, 2018 /PRNewswire/ — With a lab located just outside of Boulder, CO, employees at Panacea Life Sciences have a full-steam ahead attitude as the medical-grade hemp oil company gains traction in the U.S. and crosses the border into Mexico and Canada. Adding fuel to the fire is new hire Nick Cavarra who joins Panacea as their VP of Sales to manage the explosion of demand for Panacea products.
“Panacea strives to be a global leader in medical grade hemp products. We predict that the hemp-based product customer base will move beyond curiosity and take a serious look at adopting our products rather than other pharmaceutical alternatives. As part of this move toward adoption, Panacea’s sales organization has to be ready for this explosion in demand,” states Dr. James Baumgartner, President of Panacea Life Sciences. “Panacea’s revenues have tripled in the last two months and we see this trend continuing.”
After 25 years of senior management, leadership and sales experience with KUSA-TV and KMGH-TV, including C-Level positions with Active Youth Network and Zapotec Software Inc., Nick found himself drawn to the hemp oil industry and, in particular, to Panacea Life Sciences.
“I was personally drawn to Panacea after seeing firsthand the negative impact prescription pain medications had on my mother who was injured in a skiing accident,” Mr. Cavarra explained. “We were introduced to Panacea products to help manage her pain and sleep issues and the regimen worked amazingly. Panacea’s medical approach to natural healing, their strong management team and market opportunity solidified my decision to lead their sales team.”
As Panacea continues to launch multiple beneficial hemp-based products, Mr. Cavarra’s focus will be on increasing sales both domestically and internationally for both their human and animal products.
“I think the timing is right to implement a more structured sales strategy and sales operation to increase sales and profits of Panacea products in markets now receptive to the medicinal healing and wellness power of hemp oil,” Mr. Cavarra said. “I envision Panacea Life Sciences taking a leading position in the hemp oil marketplace in the very near future.”
Current Panacea products include: DAILY, a phytocannabinoid-rich time-released soft gel; FAST, containing the highest amount of hemp oil per sublingual product currently available on the market; SOOTHE, a topical moisturizer to relieve aches and pains; CANINE, for…